Going from B2B to B2C to P2P — Helping the enterprise engage in social media

According to IBM … “It’s no longer a BtoB or BtoC relationship. It’s PtoP”

via IBM – Social business overview.

Once considered a lagger when it comes to providing enterprise ready tools and services, IBM is now one of several leading consulting services firms who are looking to rapidly get in front of the Social Media curve. As with their push in the Business Process Management (BPM) space over the past two years, they are quickly providing offerings; combination of services, software, tools and assets, designed to help an organization operationalize their use of social media.

IBM joins companies like Infosys who have been providing comprehensive solutions for engaging with consumers, influence their purchase decisions and provide post-purchase assistance online. While the marketing organizations with many companies are looking for ways to harness the power of social media to improve their brand online, product and sales teams are looking for more effective ways to deepen engagement with customers to both foster innovation as well as monetize the interaction. To do this effectively the platform must have the ability to spans multiple channels and provides a seamless experience across web browsers, mobile devices and tablets.

Customer will soon realize however that an application or SaaS solution that provides a series of API’s to Twitter, Facebook and the growing number of social networks is not sufficient. To effectively implement a comprehensive social media strategy, an company must also address the organization impacts these tools will have on existing business processes and operating procedures. Communication to customers which was once limited to only a small group within the organization is now in the hands of a larger number of employees. Business must come to grips with the reality that hundreds of employees will have the ability to engage with customers through these platforms. Education programs and clear editorial guidelines will need to be established to ensure “the right” message is maintained across the organization. Additionally, social media like most online transactions happen 24 hours a day,7 days a week. The traditional, “we’ll get back to you in 48 hours” is a recipe for failure for a business looking to conduct a larger portion of their business via online channels.

It will be interesting to see how IBM and others address this challenge over the next 2 years.


Letter to Steve Jobs

To Steve Jobs,

Of the millions of people in the world who in some way have touched me – you will alway be someone whom without you ever knowing it has had a tremendous positive impact on my life and my career.  Through your vision, drive and unwillingness to compromise you have inspired me.  Through the products you developed at Apple you showed me that it is OK to lead instead of follow. To think differently and to want more from yourself and those around you.  You demonstrated through your example that if you believe in what you are doing and continue to encourage yourself and others to keep trying, you can accomplish great things!  I will always look upon your contribution to the human race and raw strength from your example.

Thank you Steve for being an inspiration to us all.


Oliver Siodmak


Beautiful 404 Error Pages


Over the years I have been involved in the design and development of a lot of different web sites. Part of that design process includes developing error pages to handle errors that either the user or system has produced. While these pages normally follow the branding (see the Maghound.com example below) they rarely exhibit rolling in the isle humor. Smashing Magazine has a great article highlighting some of the more unique and stylish 404 Error pages on the internet.

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President-elect Barack Obama uses the web to communicate transition plan

The Obama team continues to demonstrate that they recognize the value of the communication and that the internet can be a really powerful channel to help facilitate communication.

Their new website Change.gov publishes news releases, information about the President-elect, Vice President-elect and information about the various individuals Barack Obama has chosen to work with him in the White House. It is also a great place for you to post your ideas to help our country get back on track.

You can also apply for a job in the Obama-Biden administration!